In order to process your Visa transactions and deliver the security protections and other benefits you expect from Visa, we require four key pieces of information when a Visa card is used: the account number associated with the card; the location of the transaction; the time and date of the transaction; and the amount of the transaction.
The primary use of this data is to ensure Visa delivers on its promise of a secure, convenient and reliable payments experience. Another way we may use this data is for the creation of anonymous marketing reports that we provide to other companies. Anonymous reports compile data from a large cardholder population and contain no account level or other identifiable data. These companies use these anonymized reports to improve their marketing efforts. For example, a report may show that one ZIP code tends to spend more at auto parts stores than compared to other ZIP codes. The data used in these reports is combined and processed so that the reports cannot identify you or your specific Visa purchases.
If you do not want us to use your card number as part of the pool of anonymized data used to create these marketing reports, you may choose to opt out by clicking here.